House Not Sell?

So often I see listings come up on the MLS (multiple listings service) as Expired.  Why do homes not sell?  Could it be the market isn’t there?  Too many new builds putting a strain on resells?  Maybe it’s in the wrong area or it was the wrong time to put it on the market?  No open houses…could that have been the key?

All typical and reasonable questions but also typically not the issue.  Prior to the Internet any one of those could be a possible answer but now with all the technology we have and the wealth of information available, those questions are a thing of the past.

So, why then, would a home NOT sell?

The answers now are:

  • the pictures posted on the MLS, Realtor.com, Zillow, etc do not put the home in the best light.  Yes, pictures are worth a 1,000 words and yes, people will scroll right past your home if it doesn’t look pleasing.
  • Your home might not sell if it is not staged properly
  • Small updates go a long way – are you paying attention to the little details to set your home apart?
  • Is your home listed on all possible internet sites?  Not just the major players.
  • Is your home priced RIGHT to sell?
  • Has your Realtor done their homework and put together a marketing plan – not just place the property in the MLS, put a sign in the front yard and pray for a sale (most Realtors 3 Point Marketing Plan (Place, Put, Pray)

The reality is, these days you need an aggressive agent.  One who is up to date on new tools and technology to get your property out to the most amount of potential buyers as possible.  Especially here in Florida – we have so many out of state buyers that you can’t limit yourself to just the local MLS.  You need someone who is not afraid to tell you what needs to be done.  Look, we only get paid when we sell a house – why wouldn’t you want an aggressive agent willing to go above and beyond?  That’s what you’re paying for – so we should work for you and work diligently to sell your home.

So what set me apart from others?  Let’s talk about my marketing arsenal.  That’s right, it’s an arsenal because it sets you up to sell your home fast and puts all the liability on me to work hard or you can fire me!  That’s right, fire me if I’m not doing what I promised.

Here’s just a sample of my marketing arsenal:

  1. Easy Exit listing agreement – if at any time you are not satisfied with my services, fire me on the spot.  No more long-term, locked-in contracts.
  2. Communication Guarantee – you’re going to hear from me every Tuesday – good news, bad news, no news you will hear my voice – or you can fire me!
  3. 89 Point Marketing Plan – that’s right, not a 3 point plan, not a 10 point or even 20 point plan – I have an 89 Point Marketing Plan to get your home sold ASAP
  4. 59 Day Guarantee.  Yes, a guarantee that I will sell your home in 59 days or less OR I’ll continue to market it for another 59 and you will not have to pay me a commission.

This is just the beginning but as you can see, I believe in my 89 Point Marketing Plan.  It’s why I can offer agreements that other agents can’t (or won’t) touch.  It’s why I can sell homes in half the time of the average time on the market.

So, what do you do next?  If you’ve had your home on the market and it has expired I can guarantee you’ve been inundated with agents talking the same jargon your original agent told you.  Many people continue to list with the same agent.  WHAT!!!  Why would you re-list with the same agent who FAILED you the first time?  You know the definition of insanity, right?  Doing the same thing over and over and expecting a different results.

To get a different result you have to do something different.  Contact me.  Here’s what I’ll do for you and there’s no obligation.  I will complete a full market evaluation so we can see what’s going on in your area.  I’ll then meet with you to take a tour of your home, sit down and explain the market evaluation and where I believe your home will sell, we’ll talk about my 89 Point Marketing Plan, Easy Exit Listing Agreement, 59 Day and Communication Guarantees so you can feel 100% comfortable listing your home with me and getting it sold so you can move on with your life.

Let’s do this now.  Contact me TODAY!

Healthy Thanksgiving Recipes

Whether you’re following a special diet or just want to take it easy on Turkey Day, try these simple, lighter takes on classic Thanksgiving recipes.  There are even a few recipes for great leftover meals!  Just click on the item for a complete recipe.

Herb-Roasted Turkey Breast

Turkey is a lean protein and the calories won’t get out of hand if you choose a flavorful baked recipe, like Ina’s classic herb-roasted bird.

Butternut Squash Soup

Butternut squash gives you all of the richness you want at your Thanksgiving table — your guests will never guess that this soup isn’t made with cream.

Shaved Vegetable Salad

This gorgeous salad of shaved vegetables comes together in a snap thanks to a handy mandoline slicer.

Brussels Sprouts with Bacon

Salty, crispy bacon makes everything better, especially these Brussels sprouts served warm as a holiday side dish.

Roasted Sweet Potatoes With Honey and Cinnamon

It just takes a delicate drizzle of honey to get these roasted sweet potatoes to ambrosial perfection.

Devilish Eggs

These little devils feature mashed tofu at their very core, and they rely on horseradish, hot sauce, Dijon mustard and chives for that extra kick.

Sauteed Carrots

Ina makes a 15-minute side dish that’s sure to please. Sweet carrots go perfectly with a little butter and chopped fresh dill.

Turkey Spring Rolls

After a big, heavy meal, Ree Drummond’s spring rolls are just the ticket. Cellophane noodles are really light, making them the perfect wrapper for leftover turkey.

Turkey Roulade With Apple-Cider Gravy

Is a whole bird too big for your crowd? Try a smaller turkey roulade instead.

Vegan Wild-Rice-Stuffed Butternut Squash

This impressive autumn-inspired dish can be served as a main course for vegan and vegetarian eaters or can be enjoyed by everyone at the table as a side dish. The small amount of curry powder gives the squash a nice warmth and depth.

Herb and Apple Stuffing

Before you reach for the white loaf, opt for whole-wheat bread for a well-rounded apple-studded stuffing from Ina Garten.

Vegan Stuffing

All the usual suspects are here (minus the butter and eggs) to re-create the comforting flavors of traditional stuffing. Although green tea may seem like an oddball ingredient, the earthy flavor makes it a better replacement for chicken stock than vegetable stock, which can be too sweet and high in sodium.

Next-Day Turkey Soup

Once the feast is over, turn leftover turkey into a pot of veggie-loaded turkey soup.

Giada’s Roasted Potatoes, Carrots, Parsnips and Brussels Sprouts

Can’t decide on a veggie? Roast them all together with a touch of Italian seasoning like Giada does, for a colorful, irresistible mixture.

…see more recipes on FoodNetwork.com by clicking HERE!

Happy Thanksgiving from my family to yours!

-Matthew Hickey

Welcome Home: 10 Tips to Turn Your Neighborhood Into a Hometown Haven

“Communities work better (students perform better, crime rates are lower, kids are safer, people live longer) when neighbors know one another better. Knowing your neighbor on a first-name basis…is a surprisingly effective first step.”

– Robert Putnam, Harvard Public Policy Professor and author of Bowling Alone

While advancements in technology have made it possible for us to connect with people from around the world, numerous studies show that it has led to a decline in face-to-face interactions.1

Places where we used to strike up casual conversations—such as a doctor’s office waiting room, bus stop or grocery line—are now filled with people looking at their smart phones, barely acknowledging those around them.

Even many families dining together or relaxing in the evenings can be caught spending more time focused on screens than each other. Is it any surprise that we’ve experienced a steady decline in community involvement?

In his book Bowling Alone, Harvard Public Policy Professor Robert Putnam “draws on evidence including nearly 500,000 interviews over the last quarter century to show that we sign fewer petitions, belong to fewer organizations that meet, know our neighbors less, meet with friends less frequently, and even socialize with our families less often.”2

How is this shift impacting our overall well being? A study by Oregon Health & Science University researchers found that having limited face-to-face social contact nearly doubles an individual’s risk of depression.3

CONNECTING WITH YOUR COMMUNITY

If you’re considering a move to a new city or neighborhood, you may be worried about replacing the comfort and support of family and friends you’ll leave behind. Or perhaps you have completed a move but would like to meet more people, build friendships and strengthen your support system.

In this blog post, we’ll explore 10 ways you can utilize technology to foster in-person connections with your neighbors, make friends and get engaged in your local community.

  1. JOIN YOUR NEIGHBORHOOD’S SOCIAL NETWORK
    A growing number of neighborhoods are utilizing private social networks like U.S.-based Nextdoor and Canadian-based GoNeighbour. These platforms are designed specifically to connect neighbors and include an address verification process.Residents post about a variety of topics, including neighborhood news, recommendations for local businesses, lost pets, etc. These platforms are a great way to stay up-to-date on what’s happening in your neighborhood, but don’t just use them to connect virtually. Extend an invitation to your neighbors to attend an in-person event, such as a park playdate for families, an informal soccer game or a potluck block party.
  2. ATTEND A PLACE OF WORSHIPIf you have a religious affiliation, joining a local place of worship is great way to meet people and get involved in your community. Aside from attending services, most religious institutions also host extracurricular activities to foster fellowship amongst the congregation.Whether you are looking to join a church, synagogue, mosque or temple, there are a variety of online resources available to help you find a match in your area, including:

    To make the most of your affiliation, look for opportunities to meet in smaller group settings. It’s a great way to form interpersonal relationships with people who share your beliefs and values.

  3. FIND AN INTEREST GROUPWhatever your favorite hobby or pastime, you’re guaranteed to meet people who share your interests when you join an interest group!

    The website Meetup.com has over 32 million members in 288,000 groups in 182 countries. You can search for a group in your area that appeals to you … from book clubs to running groups to professional networking, they have it all.

    If you don’t find what you’re looking for, you can start your own group for a monthly fee. The site makes it easy to ask (or require) members to pitch in to cover the cost. It also enables you to promote a corporate sponsor on your page, so you may be able to find a local business to cover the cost.
    Most people who join Meetup are there for the same reason you are … to meet people who share their interests. So it’s a great place to make like-minded friends in your community.

  4. LEND A HANDVolunteering your time and talents is another good way to get engaged in your community and meet those who share a similar mission.

    Most nonprofit organizations rely heavily on volunteers. Find one with a cause you’re passionate about by visiting VolunteerMatch.

    You can search by cause, location and keywords, and filter your results to include opportunities that are suitable for kids, seniors or groups. Another option is to search for volunteer positions that require specialized skills. Perhaps you’re musical or maybe you’re good with computers. There could be an organization in your area that needs your talents or skills.

    Lotsa Helping Hands is another site focused on connecting volunteers with those in need. Members can request help or search for opportunities to assist others in their area. Most of the volunteer opportunities involve aiding neighbors who are ill or elderly by delivering meals, offering rides to appointments or just stopping by for a visit. This can be a great way to make a direct impact on your neighbors who need a helping hand!

  5. TAKE A CLASSTaking a class is a wonderful way to develop a skill while meeting people who share your interests and passion for learning.

    Whether you want to brush up on your Spanish, finish your novel, or learn how to tango, most community colleges offer inexpensive, non-credit classes on a variety of topics.

    And if you are pursuing a degree, forego taking your courses online. Opt for the traditional route instead. There’s no substitute for being part of a live community of your peers.

    To search for a community college in your area, visit the American Association of Community Colleges or SchoolsInCanada.com.

  6. ATTEND AN EVENTAttending a live event is another way to engage with members of your community. From festivals to fundraisers to retreats, Eventbrite is a great place to search for events in your area. You can filter your search by category, event type, date and price to find something that fits your interests, schedule and budget.

    Be strategic about the type of event you choose. For example, while attending a large festival might be a fun way to feel engaged with your community, it might also be harder to meet people. A retreat or a networking event may offer more opportunities for one-on-one interaction.

  7. SHARE YOUR STUFFEveryone’s talking about the rise of the “sharing economy” with the popularity of Uber and Airbnb. But there’s also been a rise in “sharing communities,” which facilitate the free exchange of goods among neighbors to reduce consumption and keep usable items out of landfills.

    Nonprofit groups like The Freecycle Network are made up of people who are giving (and getting) stuff for free in their own towns and neighborhoods. Members can post “offers” of free items or “wanted” items they need.

    The company Peerby has a similar goal of reducing consumption by encouraging neighbors to lend and borrow items they don’t often use. For example, you can offer to share your blender, rake or ladder. Maybe you need to borrow a drill, cake pan or moving trolley. Peerby enables you to request items to borrow from your neighbors and encourages you to register items you are willing to lend.

    The Little Free Library is another innovative way neighbors are participating in a sharing community. Stewards build or purchase a box to house the library and fill it with books they are willing to give away. The library is usually placed in their front yard or in a public outdoor space. Visitors are encouraged to take a book they’d like to read, and in exchange leave a book for someone else to enjoy. With over 60,000 libraries in 80 countries, the organization estimates millions of books are exchanged annually among neighbors.

  8. SUPPORT A COMMUNITY GARDENCommunity gardens have become increasingly popular in both urban and rural areas across North America. Not only do they beautify a neighborhood, they also foster community, encourage self-reliance, reduce family food budgets, conserve resources, and provide opportunities for recreation and exercise.
    The mission of the American Community Gardening Association is to build community by increasing and enhancing community gardening and greening across the United States and Canada. The organization’s website enables you to search for existing community gardens in your area. If there isn’t one nearby, you might considering starting one. The site provides helpful tips and resources for organizing a garden in your neighborhood.
  9. CARPOOL WITH A COWORKERIn the spirit of joining a “sharing community,” carpooling offers many similar benefits. It presents an opportunity to form a bond with coworkers and/or neighbors during your daily commute. Additionally, you can save money on gas, reduce wear-and-tear on your vehicle, lower carbon emissions, and in many cities reduce your commute time by taking advantage of high-occupancy vehicle (HOV) travel lanes.

    The success of ridesharing companies like Uber and Lyft has spurred a new wave of carpooling websites and apps that aim to revolutionize the way we commute by making it easier and more convenient to carpool. While many of these are still in their infancy stages, they are expanding into new markets and improving functionality at a rapid pace.

    Kangaride LocalScoop and Waze Carpool are just a few examples, and more are popping up every day. They are currently available in limited markets throughout the United States and Canada, but are becoming prevalent in more cities as residents opt-in. Check to see if any of these are available in your local area.

    Alternatively, you can try posting on your neighborhood’s social network to see if one or more of your neighbors are commuting to a nearby location. Take turns driving and start benefiting from all that carpooling has to offer!

  10. PARTICIPATE IN WORLD NEIGHBORS DAYThe organizers behind World Neighbors Day promote it as “an invitation to share a moment with your neighbors, to get to know each other better and develop a real sense of community.”

    In the United States it’s held on the third Sunday in September. Participants are encouraged to organize gatherings with their neighbors to build relationships that “form the fabric of our communities.”

    You can participate by attending or organizing a gathering in your neighborhood. Examples include: a block party, outdoor movie screening, book exchange, charity bake sale, volleyball game, etc. Anything that brings neighbors together in a fun and relaxed setting is a good choice!

    Gatherings can be promoted through your neighborhood’s social media network, blog or listserv, or you can go the old-fashioned route and hand out flyers door-to-door. Whatever you do, be sure to make your gathering inclusive and welcoming to all.

BE A GOOD NEIGHBOR

As with anything in life, you will get out what you put in. It can take time to build lasting and meaningful friendships with your neighbors, but the effort you make is likely to pay off tenfold.

The tried-and-true way to make friends, expand your circle, grow your support system and get engaged in your community? Be a good neighbor yourself.

What are the best ways you’ve found to meet and engage with your neighbors? Share your success stories or challenges in the comments below!

Sources:

  1. Lengacher, L. (2015) Mobile Technology: Its Effect on Face-to-Face Communication and Interpersonal Interaction. Undergraduate Research Journal for the Human Sciences –
    http://www.kon.org/urc/v14/lengacher.html
  2. Putnam, R. (2000) Bowling Alone. New York: Simon & Schuster –
    http://bowlingalone.com/
  3. Bergland, C. (2015 October 5) Face-to-Face Social Contact Reduces Risk of Depression. Psychology Today
    https://www.psychologytoday.com/blog/the-athletes-way/201510/face-face-social-contact-reduces-risk-depression